Ten Steps to make a Targeted List of Keywords

Ten Steps to make a Targeted List of Keywords

Note down on rough paper or ms notepad the keywords or phrases you would love to use when searching your product, think like you are the user in desperate need of the the product !

Now all you have to do is start searching those keywords or phrases on google search engine, look closely at the bottom there google will suggest you related search terms note those words too, it will come very handy.

Your next step should be a visit to Google’s Trends, which shows top related terms and trends for a given search term or word. Input your top keywords and note down top trends as well.

Now go to your Google analytics account and start finding those keywords that are closely associated with your note down keywords and see how much traffic you are already getting.

Next you should head over to Google Webmaster Tools and look at your Search Queries. Similar to that of the Analytics data, don’t just look at keywords your performing well on. Look at everything and document any words or phrases that you should score on.

Now visit your competitors’ websites and write down any keywords and/or phrases your competitors are targeting. If you’re not sure what these are, look at their page titles, sitemap, and actual page URLs. Note this will only work if your competitors have a good SEO strategy.

Now fairly you will have a long list of keywords, now we will determine how to fit them for that open up Google adwords keyword tool, put your keywords into the box and make sure you are on suggest and volume option, and rest while keyword tool do the magic, then its your choice with the results to go broad or borrow it down to exact.

As I pull my keyword volumes, I put them into an Excel spreadsheet and I create one very large list. I don’t pay much attention to volume at this point, because I don’t want to get distracted. I just keep loading up the list with keywords, volumes, and competitiveness.

Now that you have all the keywords and volumes get some rest, to think from the beginning with a new aim in mind, if the list is really long then remove the keywords that are very low at volume, it all depends on product and targeted market.

The next step is to score each word for relevance. You need to look at each work and think about it’s relevance to your actual products or services. You can give this a high, medium, and low or you can use a number scale. Whatever works is fine, just make sure it clearly shows which words are important and which words are irrelevant or less important.

The last step is to give them scaling from important to irrelevant you can also use high medium and low number scale, whatever suits you best and ta-da you have super real world working keywords sheet !

 

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