Get a Google Plus page.
Google+ isn’t a very popular social network in comparison to Facebook – but that doesn’t matter.
It has incredible SEO value – and for just one reason:
When you connect your Google+ page to your website, your face is shown next to all of your search engine results.
33% of people click on the top result of Google. Why? Because it’s the easiest to click on. It shows up first, and likely has a catchy enough headline to be interesting. Why not give it a click?
Get a Google Places page.
If you’ve read a little bit about SEO, you’ve probably heard one word over and over:
Local, local, local.
Google is moving more and more towards local search, and most people don’t know how local SEO works: that means you have a huge opportunity.
And the best part is: this SEO trick will work even if your main business site ranks terribly in search engines.
Check your internal link structure.
Backlinks from other websites are a big part of any SEO strategy – but that’s not the only type of link that makes a difference.
Links on your own pages make a difference, too – and a small shift can do wonders for improving your rankings.
1. Choose a poorly performing page on your site
2. Drive more links to it on your other pages
Also, Google rewards pages that are what they say they are. Each page’s content should match its title and keywords as well as possible (this is especially important for eCommerce stores like Shopify).