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Case Studies – A Lesson in Success!

Our specialized team has the knowledge and experience to analyze any situation and develop the solutions that will get your company where it needs to go. Do you need new customers? Do you want to generate more revenue? Do you have a great idea that you need developed? So did the companies listed below. We helped them and we are here ready and waiting to help you too! The case studies below are just a small sample of the many companies we have been able to help succeed online. Have a look, then give us a call to get started on your own road to success!

$100 Million Dollar Transportation Company

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The Problem

This transportation giant had been online for several years, but was unable to outrank other major transportation websites despite several website revisions and designs. Our task was to achieve top rankings for all major transportation terms without the use of paid ads and/or pay-per-click.

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The Solution

We tackled this project with a three step approach:

  1. We determined which search terms were actually being searched for, so that the ranking achieved would result in a significant amount of targeted traffic to the website.
  2. We then modified the site code and content to match these terms. We also created targeted landing pages to convert potential customers into actual customers.
  3. Lastly, we installed tracking and analytics software that allowed the amount of traffic to the site and the conversion rates of customers to be tracked. This allowed us to refine the SEO until maximum results were achieved.

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The Results

  • A total of over $500,000 in new revenue over an 18 month period.
  • First page ranking on all major search engines for all targeted terms.
  • An increase of 50% in unique visitors to the site.
  • A trackable SEO strategy that will continue to generate revenues.

A large gym that needed to get their social media marketing in shape!

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The Problem

Despite being the largest facility of its kind in the entire country, a specialized gym was not generating new members on a regular basis. Their niche was highly competitive and they were doing many things right, including their overall marketing approach. We needed to find a new way to advertise that was cost effective and generated new members daily.

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The Solution

After a careful look at the marketing strategies used by the gym, we determined that there was a large opportunity in social media. Within a week we launched an advanced social media campaign that included:

  1. Daily posts to the gym’s social media page that utilized eye-catching images designed to capture attention and get prospective clients reading the gym’s social media pages.
  2. Creation and management of a complex mobile and desktop social media campaign that kept costs under budget, while driving targeted customers to the client’s website and social media pages.
  3. Creation and management of a contest that rewarded existing members while attracting new ones.

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The Results

  • The creation of a long-term social media strategy that was easy to maintain and highly effective at driving new memberships.
  • Over 1,000 new likes on the gym’s Facebook page, resulting in significant new revenues.

A Well Managed Pay-Per-Click Campaign Saves The Day – Literally!

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The Problem

The company had promoted a seminar event for over 8 weeks. The event was being held at a large venue that held 2,500 people, but as of just a week before the event, only 90 people had signed up to attend. They needed to sell at least 400 seats in the next 7 days in order to hold the event and not lose money on deposits.

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The Solution

Given the amount of time in which to reach the goal of selling 400 seats, and the budget provided by the client, we decided to approach this as a pay-per-click project.

We started by doing all the necessary research to find the right keywords and phrases to attract the people we were looking for. Since every click costs money, it was essential that we did not waste money on the wrong audience.

Next, we created a highly targeted pay-per-click campaign as well as a landing page for the seminar. The campaign had over 319 relevant keywords and phrases, and the landing page used several usability and design principles to maximize conversions.

Then, we monitored the campaign on an hourly basis, and reports were sent to the client daily. We discussed any changes in the results of the pay-per-click campaign with the client so we could determine the next steps for success.

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The Results

  • We generated over 13,000 ad displays and over 700 clicks to the landing page for the event.
  • We achieved over 500 registrations for the event.
  • We created a long term pay-per-click strategy that has a high-return on investment for future events.
  • We developed a landing page that can be used over-and-over again for future events.

Simply displaying the truth can lead to new customers!

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The Problem

Despite being in business over 50 years and providing excellent customer service to thousands of customers a day, the company had an undesirable online reputation. This is actually a common problem, since happy customers do not always discuss an experience online – but unhappy customers almost always do! That being the case, it only takes a few unhappy customers to ruin a company’s online reputation – and online revenues. Even worse, many companies will purposely leave bad reviews for competitors to try and take away potential business.

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The Solution

We deployed several solutions to fix this problem:

  1. We used advanced search engine optimization techniques to push the negative reviews many pages back on the search engines. Typically things 5 pages or more back do not get seen very often, if at all.
  2. We created a rewards program and corresponding website. We sent customers a link to review the company on several websites including Yelp and Google (Google Reviews). We rewarded everyone, regardless of their feedback, to be fair and to avoid legal/ethical issues.
  3. We managed the process of sending out and tracking all rewards so the company had no work to do at all. They just had to watch their reputation climb!

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The Results

  • Went from 77 reviews and a rating of 1 out of 5, to over 300 reviews and a 4 out of 5 ranking in 60-90 days.
  • The creation of a cost-effective program to keep the company ranking well online.
  • An added bonus was that as the company reputation increased, so did online revenues. This corresponds to industry reports that suggest over 70% of consumers research a company online before making a purchase.

The verdict is in – and so are increased revenues!

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The Problem

A local law firm saw an opportunity to take over a segment of the market. There were a lot of firms that handled homeowners association issues, but none that made the process easy. Submitting cases to the law firms was a manual process, and tracking the progress was severely time-consuming.

Some of the lawyers involved in the firm were web-savvy and knew there had to be a way to use technology to solve these issues and generate revenues. That’s when they contacted Revenue Problem Solved.

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The Solution

We used our extensive development system to build the law firm a web-based system that made everything fast, easy, and scalable. The features included:

  1. New cases could be submitted online by the homeowners association, including all the associated documents needed by the law firm.
  2. Progress could be monitored by the client and the law firm including the revision of documents, the tracking of time and fees, and more.
  3. The system generated invoices for all clients at the end of the month that used complex formulas to calculate the amount owed in compliance with both best accounting practices and the legal rules around interest charges, etc.
  4. The system was able to be white labeled so other law firms could use it for a licensing fee.

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The Results

  • The law firm increased revenues over 500% in 6 months through the use of the system.
  • The number of homeowners associations using the firm increased 8x in just six months.
  • Over $100,000 per year in additional revenues were generated for the firm from white labeling and licensing the system.
  • The system was able to be patented, creating significant intellectual property value to the firm.